Innovating in a Connected World: Harnessing the Vast Creative Potential Outside Your Company
Oct 2009 · Pearson Education
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About this ebook
This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.
Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world.
In their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain--the vast creative potential that lies beyond the firm’s boundaries. However, most executives feel that they don’t know how to reach the Promised Land....
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About the author
Satish Nambisan is Professor of Innovation Management and Technology Strategy at the Lally School of Management at Rensselaer Polytechnic Institute. Prior to his academic career, he worked with the Unilever Group. Mohanbir Sawhney is McCormick Tribune Professor of E-Commerce and Technology at the Kellogg School of Management, Northwestern University.
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