Whilst recognizing that celebrities have existed for centuries, Cashmore argues that celebrity culture in the 21st century is a novel and unique phenomenon driven by rampant consumerism, advertising and the media. He describes the evolution of a new kind of fame, the growth of consumerism, the rise of the paparazzi, the fluctuating value of sex scandals, the transmutation of blackness, the metamorphosis of the British royal family, the emergence of influencers, the appeal of celebrity couples, the increased visibility of queer culture, the transformation of politics, the reconstruction of talent and the attempts of theories to grasp celebrity culture’s magnetism.
Celebrity Culture will appeal to a wide undergraduate audience throughout the social sciences and humanities.
Ellis Cashmore is author of numerous books, including The Destruction and Creation of Michael Jackson (2022) and Elizabeth Taylor: A Private Life for Public Consumption (2016). He is on X (formerly Twitter) @elliscashmore.