Absolute Essentials of Public Relations
About this ebook
Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.
Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.
About the author
Danny Moss, PhD, is Emeritus Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research.
Barbara DeSanto, Ed.D, APR, Fellow PRSA, Kansas State University Emeritus Professor, worked in journalism and public relations for 10 years, and spent the next 30 years in the classroom.
