Strengthening SME Performance Through Social Media Adoption and Usage
About this ebook
Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
About the author
Dragana Ostic is an assistant professor at Jiangsu University, China. Her areas of interest include digital marketing, e-commerce, and academic collaboration.
Rohit Bansal is working as a Faculty in Department of Management Studies in Vaish College of Engineering, India. He is a passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University. With a rich experience of 16 years. Moreover, he is also working as online Instructor on Udemy. He has authored & edited 42 books with renowned publishers including Springer, IGI Global USA, Scrivener-Wiley Publishing, De Gruyter etc. In addition to, Dr. Rohit has published 160 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 55 conferences and seminars including IIM Indore, IIM Ranchi, IIM Jammu. His area of interest includes marketing management, organizational behavior, digital marketing, human resource management, emerging technology, and sustainable development. He is on Editorial Advisory Board as a member in 110 journals. He has acted as Session Chair in many conferences. [Editor]
