The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program
About this ebook
Do you want to explore how to gather, analyze, and share competitive intelligence?
Do you want to learn what it takes to build efficient competitive intelligence programs?
Then The Competitive Intelligence Playbook is for you!
In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level.
You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program.
Let the journey begin!
About the author
Fouad Benyoub is a competitive intelligence professional, author, speaker, consultant, and trainer.
With 17 years’ experience in business and product strategy, competitive intelligence, and marketing, Fouad has built competitive and market intelligence programs in several global industries such as energy, reinsurance, telecommunications and technology.
Fouad has a Master’s degree in Competitive Intelligence and International Business Development from the University of Strasbourg (France), and a Bachelor’s degree in Applied Mathematics (operational research).
