Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight
About this ebook
If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.
· Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach.
· Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers.
· Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.
About the author
Ginny Carter is a bestselling ghostwriter of 25 books, a book coach, and an award-winning author in her own right. She takes coaches, entrepreneurs, therapists, and trainers from everyday expert to respected thought leader and in-demand speaker, through the book that grows their reputation and expands their business. Ginny loves writing, and it frustrates her when she talks to would-be authors who have books trapped inside them for want of some expert help. Her talent lies in enticing their ideas, signature programme, or talk, out of their heads and into books that are engaging, insightful, and persuasive. Her guide to writing a standout business book, the award-winning Your Business Your Book, takes you through the process of planning, writing, and promoting your own business book.
