Last Canadian Beer: The Moosehead Story
Oct 2009 · Nimbus+ORM
Ebook
178
Pages
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About this ebook
A look at the history of a family beer business and how they’ve managed to maintain strength in an increasingly competitive industry.
Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent.
Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.
Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent.
Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.
About the author
Harvey Sawler is a well-known Canadian tourism consultant and the author of seven books, including the non-fiction works Last Canadian Beer: The Moosehead Story and Frank McKenna: Beyond Politics. Born and raised in Hamilton, Ontario, Harvey has spent most of his life in Atlantic Canada and lives at Bellevue Cove, PEI, with his partner, Charlotte Stewart.
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