Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits
About this ebook
You will learn through detailed analysis and real-world illustrations how to:
• Analyze, Design, and Measure Customer Experience
• Implement Superior Customer Experience Initiatives
• Consider how Customer Experience Will Change and Transform the Future
With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.
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About the author
Joe Tawfik has over 25 years of senior management experience with 16 years as international CEO of business services companies. With over 10 start-ups under his belt Joe managed to lead and grow these companies using many of the customer experience strategies outlined in the book. Having worked with a number of blue chip clients, such as, Motorola, Vodafone, VIVA Telecom, Nissan Motors, ING, and Air France, Joe harnessed best practices across a multitude of different industries. His knowledge and experience, gained in Australia, Asia Pacific, and the Middle East, give him a unique perspective on the issues that really matter when it comes to executing a successful business plan that leads to growing and sustainable profits in the age of digital disruption.
