Andrea Boscoboinik is a Senior Lecturer in Social Anthropology at the University of Fribourg, Switzerland. Her latest research project focuses on transformation of the rural space, urbanization, lifestyle mobilities and the imaginaries of new populations in mountain areas. She has published numerous articles, book chapters and edited volumes, including Mobilities in the Swiss Alps: Circulation and Rootedness (Quaderns 2022), Becoming Cities, Losing Paradise? Gentrification in the Swiss Alps (Palgrave Macmillan, 2018), and a chapter co-authored with Viviane Cretton, titled ‘A “Magic Bubble” and a “Place of Strength”’ in New Horizons for the Alps (Bozen-Bolzano University Press 2024).