Digital Gold: Mastering E-Commerce Strategy for Maximum Business Success
About this ebook
With 15 in-depth chapters covering topics such as website design, mobile commerce, social media marketing, and search engine optimization, this book provides a step-by-step roadmap for optimizing your e-commerce business for success.
You'll learn how to leverage data and analytics to make data-driven decisions, how to create a seamless customer experience, and how to build a strong brand identity that resonates with your target audience.
Whether you're a seasoned e-commerce professional or just starting out, Digital Gold has everything you need to take your business to the next level. With actionable insights, real-world examples, and proven strategies, this book is an essential resource for anyone looking to build a successful e-commerce business.
About the author
Chris Thompson is an experienced business executive and author with over 25 years of experience in leadership positions across diverse industries, including e-commerce, technology, and telecommunications. He has held positions such as Director of Marketing (Both Digital and Traditional) and Director of Business Development in various organizations.
As an author, Chris has written several books on business strategy, management, and leadership that are well-respected for providing practical and actionable insights into the complex world of modern business. He is particularly known for his ability to explain highly technical processes in simple, easy-to-understand terms, enabling readers to apply his insights to their work.
Chris has a proven track record of driving growth and success in competitive industries. For example, during his tenure as Director of Business Development for a technology company, he played a key role in increasing revenue by over 233% in just three years, taking it from $15 million to $50 million. He has successfully led organizations through major strategic alliances and has extensive experience in developing and executing effective business strategies.
Chris is a sought-after speaker and consultant, working with organizations of all sizes to help them achieve their strategic goals and optimize their performance. He holds several Google and Microsoft Ads certifications, including Analytics and Ads (Search, Display, and Shopping) certifications, demonstrating his expertise in leveraging technology to drive business growth.
Chris is committed to staying up-to-date on the latest trends and best practices in business management and regularly attends conferences and workshops to expand his knowledge and expertise.
