The Psychology of Persuasion – Cialdini’s 6 Principles

🔹 1. Reciprocity – People feel obliged to give back when they receive. That’s why free samples and bonuses work so well. Give value first.

🔹 2. Commitment & Consistency – Once someone commits (even in a small way), they want to stay consistent. That’s why free trials convert—users don’t want to “waste” their initial effort.

🔹 3. Social Proof – We look to others to decide what’s right. Reviews, testimonials, and “best-seller” tags trigger trust.

🔹 4. Authority – We listen to experts. Certifications, uniforms, or simply showing expertise boosts credibility.

🔹 5. Liking – We say yes to people we like. Similarity, compliments, and genuine connection increase persuasion.

🔹 6. Scarcity – Limited time or limited stock makes people act fast. “Only 2 left!” creates urgency.

✅ Takeaway: Whether in sales, marketing, or everyday conversations, these principles quietly shape decisions. Use them ethically, and people will lean toward “yes” without feeling pressured.