Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
About this ebook
The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
About the author
Sumesh S. Dadwal is an academician and a consultant based in London, UK. Currently, he is a faculty member, Programme Leader, Internship Lead and Dissertation research Lead for Masters Programmes at London Campus of Northumbria University (working in partnership with QAHE) London, UK. He has 21 years of experience in business academic research, teaching, e-learning, quality assurances and in a wide range of business, technology-enabled business models, tourism and Healthcare subjects. He is actively engaged in postgraduate and Ph.D. research supervision. Dr. Dadwal’s core areas of expertise Include International Marketing & Globalisation, Contemporary and Technological trends in the marketing & consumer behavior and strategic & technological innovation management. He is an active researcher in the area of service sector, promotional strategies in the emerging markets, Digital Marketing, Augmented Reality Marketing and consumer behavior. He has written various research papers, co-edited a book, written book chapters, and has lead research activities at various levels. He has successfully undertaken projects that required data mining, editing and undertaken quantitative research methods using Excel and SPSS. Dr. Dadwal had been associated with the Quality Assurance Agency (QAA) of UK., as a Reviewer for Educational quality Oversight at UK higher educational Institutions. He has also worked as a freelance consultant with a number of institutions and an awarding organisation (OTHM, UK) for the development of new educational programmes. Besides this, Sumesh is also a freelance consultant for emerging markets and is also a Member of Advisory and Editorial Boards of Academics at some journals of repute. Dr. Dadwal has taught at a number of London campuses of the UK Universities such as University of London (Birkbeck College), University of Glyndwr, Roehampton University, Plymouth University, Ulster University, University of West London, New Bucks University, Northampton University, and Northumbria University UK.
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