Bjørn Lomborg is Adjunct Professor at Copenhagen Business School and Director of the Copenhagen Consensus Center. He is author of best-seller The Skeptical Environmentalist (2001) and Cool It (2007) which challenged the effectiveness of standard responses to environmental challenges. He was named one of the 'top 100 global thinkers' by Foreign Policy in 2010 and 2011, one of the world's '100 most influential people' by Time and one of the '50 people who could save the planet' by The Guardian. He is a sought after speaker and opinion leader who frequently participates in debates on environmental and developmental policy choices.