Dr Kota Sreenivasa Murthy, Associate Professor, Department of Management, School of Commerce and Business Management, Central University of Tamil Nadu, holds a Ph.D. from Sri Venkateswara University, Tirupati. As an active researcher, he is particularly interested in areas such as Accounting, Finance, Banking, Entrepreneurship and Marketing. He has a total work experience of 22 years in teaching Accounting, Finance and Management subjects at UG and PG levels. He has vast research experience having 30 research papers in reputed National and International journals to his credit. He has participated in more than 50 national and international seminars, conferences and workshops and authored one book and co-authored two books. He has been a subject expert and panel member for several Institutions. He is an Editorial Board Member and Reviewer of Various National and International Journals. He has conducted training programs in all areas of finance and accounts, cost management, corporate accounting, strategic management, etc., He received short term doctoral fellowship from ICSSR, New Delhi.