G. Tomas M. Hult

G. TOMAS M. HULT is Director of the Broad International Business Center and Professor of Marketing and International Business in the Eli Broad Graduate School of Management at Michigan State University. He is also the Executive Director of the Academy of International Business. Professor Hult has published more than 70 articles on marketing management, strategic marketing/management, supply chain management, and international marketing/business.
Ebooks
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM): Edition 2
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM): Edition 3
Second Shift: The Inside Story of the Keep GM Movement
The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
Thought Leadership in Advancing International Business Research
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
€0
Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories
Book 20
Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage
Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
€31.99