Jeff Zabin
Jeff Zabin is an American business author and executive who specializes in digital business transformation and technology marketing. He is best known for popularizing the term precision marketing, which he describes as a process for capturing and managing customer data, analyzing the data to derive actionable insights, and using those insights to drive more profitable customer interactions. In 2009, he founded Gleanster, a now-defunct IT market research firm. In 2013, he founded Starfleet Media, which focuses on content marketing for technology solution providers in various industry sectors, including hospitality, retail, and healthcare. He also serves as research director at Starfleet Research, the IT market research arm of Starfleet Media, and as managing editor of the industry publications Hotel Technology News and Restaurant Technology News.
Zabin co-authored two business books. The Seven Steps to Nirvana, with Mohanbir Sawhney, and with a foreword by Don Tapscott, was published by McGraw-Hill in 2001. Precision Marketing, with a foreword by Philip Kotler, was published by Wiley in 2004. Both books were translated into multiple languages.
Zabin co-authored two business books. The Seven Steps to Nirvana, with Mohanbir Sawhney, and with a foreword by Don Tapscott, was published by McGraw-Hill in 2001. Precision Marketing, with a foreword by Philip Kotler, was published by Wiley in 2004. Both books were translated into multiple languages.
