John Potter is Reader in Media in Education at University College London Institute of Education (UCL IOE). He works in the UCL Knowledge Lab and was a founder member of the Digital Arts Research in Education collaborative (DARE). His research and publications are in the fields of: media education, new literacies, creative activity and learner agency; digital video production by young learners; the use of social software and online networks for publication and learning; the changing nature of teaching and learning in response to the pervasive use in wider culture of media technologies in formal and informal settings. Before becoming an education researcher and academic John worked as a primary school teacher in East London and, later, a local authority advisory teacher for ICT. He currently teaches on the MA in Digital Media Culture and Education and supervises doctoral students in the fields of learning, media and technology at the UCL IOE.