KEITH WARD

Keith Ward is the Director of the Marketing Accounting Research Centre at the School of Management, Cranfield Institute of Technology.

Ebooks

Strategic Management Accounting

Marketing Due Diligence: Reconnecting Strategy to Share Price

Designing World Class Corporate Strategies

Strategic Management Accounting

Extraordinary Performance from Ordinary People

Marketing Due Diligence: Reconnecting Strategy to Share Price

Extraordinary Performance from Ordinary People

Marketing Finance

Financial Aspects of Marketing

Marketing and Finance: Creating Shareholder Value, Edition 2

Marketing and Finance: Creating Shareholder Value, Edition 2