Laura Ries

Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.

Ebooks

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The Fall of Advertising and the Rise of PR

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands