Lucia A. Reisch

Lucia A. Reisch, Prof. Dr., is an economics and social scientist by training and full professor for consumer behaviour and consumer policy at Copenhagen Business School, Denmark. She also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen (Germany). Her main research focus is on sustainable consumption, intercultural consumer behaviour, consumers and new technologies, consumer policy issues and behavioural economics. For 15 years she has also served as Editor-in-Chief of the Journal of Consumer Policy.