Michael J. Silverstein

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller "Trading Up." He works with leading companies around the world. John Butman is the author of more than a dozen books.

Ebooks

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Treasure Hunt: Inside the Mind of the New Consumer

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Rocket: Eight Lessons to Secure Infinite Growth

Rocket: Il segreto della crescita in otto lezioni