Paul W. Farris

Paul Farris is the Landmark Communications Professor of Business at the University of Virginia's Darden Graduate School of Business Administration.

Ebooks

Your Guide To Entertainment Marketing and Performance (Collection)

Marketing Metrics: Edition 4

Marketing Analytics: Essential Tools for Data-Driven Decisions

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, Edition 3

Métricas de Marketing - 2ed: O Guia Definitivo de Avaliação do Desempenho do Marketing