Rajagopal

Competitive Branding Strategies: Managing Performance in Emerging Markets

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Unmasking Invisible Challenges in Entrepreneurship: Five Game Changer Models

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

International Marketing

Decisions in International Trade and Logistics: Corporate Diplomacy, Strategies, and Operations

Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns

Information Communication Technologies and Globalization of Retailing Applications

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Transgenerational Marketing: Evolution, Expansion, and Experience

Challenge-Based Learning, Research, and Innovation: Leveraging Industry, Government, and Society

Understanding Consumer Behavior and Consumption Experience

Marketing Decision Making and the Management of Pricing: Successful Business Tools: Successful Business Tools

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives