Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing, The Copywriter's Handbook, and How to Write & Sell Simple Information for Fun and Profit. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.