Robert W. Palmatier

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

Ebooks

Marketing Strategy: Based on First Principles and Data Analytics, Edition 2

Marketing: Based on First Principles

Marketing Strategy: Based on First Principles and Data Analytics, Edition 2

Marketing Channel Strategy: An Omni-Channel Approach, Edition 9

The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust

Marketing Analytics: Based on First Principles