Sabrina O. Sihombing

Prof. Dr. Sabrina O. Sihombing, S.E., M.Bus. earned her Bachelor of Economics (S.E.) degree from Satya Wacana Christian University, Salatiga, in 1993. She then obtained a Master of Business (M.Bus.) in Marketing Management from Queensland University of Technology, Brisbane, in 1995, and later completed her Doctoral (Dr.) degree in Marketing Management from Gadjah Mada University, Yogyakarta, in 2004. Prof. Sabrina began her professional career as a Business Development Manager at PT Asia Niaga Prakarsatama and later served as Marketing Manager at PT Asia Inti Selera Tbk. In the academic field, she joined Universitas Pelita Harapan as a full-time lecturer and currently serves as the Head of the Doctoral Management Program at the university. Prof. Sabrina has strong expertise in teaching research methods, consumer behavior, and marketing. Additionally, she is the Editor-in-Chief of a Sinta-accredited journal and a reviewer for various Scopus-indexed journals.