Svend Hollensen

Svend Hollensen is an Associate Professor in Marketing at the University of Southern Denmark. He gained practical experience during his job as a marketing co-ordinator in a large Danish multinational enterprise, as well as in his capacity as international marketing manager in a company producing agricultural machinery. In both jobs, he was involved in the development of international marketing plans. Having spent this time in industry he received his PhD from Copenhagen Business School. Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like the World Bank.Furthermore he is the owner and CEO of the company Hollensen ApS, which performs consulting activities for companies and organizations.