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Ulrike Arnhold
Dr. Ulrike Arnhold holds a PhD in business administration from Prof. Dr. Christoph Burmann’s Chair of Innovative Brand Management at the University of Bremen. She works as a brand strategist in luxury goods.
Ebooks
User Generated Branding: Integrating User Generated Content into Brand Management
€54.49
€38.14
User Generated Branding: State of the Art of Research
€19.90
€13.93