Yvon Chouinard is the founder and former owner of Patagonia. He is a world-recognized fly fishing expert. He is the author of several books, including Simple Fly Fishing: Techniques for Tenkara and Rod and Reel (Patagonia, 2016) and Let My People Go Surfing (Penguin Press, 2006, 2016, and 2025). His home waters are Jackson Hole, Wyoming and Ventura, California.