Chapter 1: Birth of a Studio

In the heart of the Baltic nation of Latvia, a spark ignited the founding of 24 HIT Riga SIA. On May 23, 2024, this privately held limited liability company (SIA) was officially registered. With its headquarters located in Kalnciems, Jelgavas novads, 24 HIT Riga emerged with a modest registered capital of €2,800. The founder, a Latvian national, envisioned creating engaging mobile games that would transcend borders.

Unlike large multinational studios, 24 HIT Riga started lean — with a single official board member and no large funding rounds. Their simplicity allowed for agility and innovation, a common trait among successful indie developers.

Chapter 2: Legal Structure and Transparency

Operating under EU NACE codes 58.21 and 62.01, 24 HIT Riga falls into the categories of video game publishing and computer programming activities. Their legal status is active, with no encumbrances, no insolvency warnings, and no taxes owed, according to Latvian public registries.

In 2024, the company showed full transparency with records accessible through business information providers like Lursoft and Okredo. This openness reflects a company keen on establishing credibility in a competitive digital market.

Chapter 3: Mobile Gaming as a Mission

From the outset, 24 HIT Riga focused on developing mobile games — casual, fun, and accessible to a global audience. The studio quickly published over 30 games on Google Play and other platforms like QooApp.

Top Games Include:

Snake Shooter: Tower Battle

Zombiepunk: Fight & Survive

Stronghold Dude: Dragon Rising

Graveyard Empire

Trap Hero

Gangs of Miami

Each game often experiments with different styles: tower defense, action-RPG, strategy, driving simulators, or idle clickers — creating a diverse portfolio that appeals to varied user demographics.

Chapter 4: Design Philosophy

The company’s visual design is usually minimalistic, with a focus on addictive gameplay loops. Mechanics are designed to provide instant satisfaction: whether it’s slaying zombies in Zombiepunk, building empires in Graveyard Empire, or dodging traps in Trap Hero.

Many of these titles include:

Short play sessions for casual mobile gamers

In-app ads and light monetization

Offline capability for broader accessibility

Simple controls optimized for touchscreen devices

Their creative strategy prioritizes high replay value and a broad age appeal, perfect for global app markets.

Chapter 5: User Ratings and Market Performance

Despite being newly launched, several games by 24 HIT Riga have managed to maintain high ratings (4.2 to 4.9 stars) on the Google Play store. Notable examples include:

Graveyard Empire – 4.6★

Hell Keeper: Lucifer’s Empire – 4.5★

Spot the Dog – 4.8★

Reviews often mention:

Smooth controls

Addictive gameplay

Cool graphics

Surprising depth for casual games

With minimal promotion, the studio has still accumulated millions of downloads globally, particularly in India, Southeast Asia, and Eastern Europe.

Chapter 6: Game Development Pipeline

Though the studio hasn’t disclosed its development tools, it is likely they use Unity due to the nature of their game types. Their production pipeline typically follows:

Rapid Prototyping – Initial concept and mechanics testing

Art & Sound Integration – Simple 2D or low-poly 3D graphics

Level Design – Modular systems for easy scaling

QA Testing – Focus on UI responsiveness and bug fixes

App Store Optimization (ASO) – Keywords, thumbnails, and trailers

Soft Launch – Often tested regionally before global release

Games are updated periodically, mostly for bug fixes or minor improvements — indicating a “launch and watch” strategy.

Chapter 7: Business Model

24 HIT Riga uses the freemium model:

Games are free to download

Revenue comes from in-app ads, often skippable or rewarded

A few titles may offer in-app purchases for cosmetic upgrades or boosts

Unlike AAA studios, 24 HIT Riga runs with low overheads. Even with a small team, they can turn out titles quickly and generate passive revenue across many titles. This quantity-driven approach aims to land a viral hit that sustains the studio.

Chapter 8: Company Culture & Vision

Though still in its early stages, the company exhibits traits of a bold, modern indie studio:

Fast execution cycles

Creative freedom

Data-driven iteration

Remote-friendly or micro-team based operations

Their core mission seems to be:

“Build simple, engaging, and globally appealing mobile games with personality.”

Chapter 9: Future Outlook

Looking ahead, 24 HIT Riga may consider:

Expansion to iOS (some titles already appear on Apple platforms)

Partnerships or publishing deals to scale visibility

Ventures into PC or console gaming

Hiring artists, sound designers, or marketers to polish future titles

Live ops and seasonal events in popular games to boost retention

Their biggest asset lies in speed, variety, and experimentation — all hallmarks of the modern mobile gaming era.

Chapter 10: Conclusion – Small Team, Global Impact

What makes 24 HIT Riga SIA stand out isn’t just its games — it's the ambition packed into a small studio. With nearly no institutional funding, no massive marketing campaigns, and barely a year into operation, this Latvian startup has touched millions of mobile gamers worldwide.

In a world dominated by giants like Supercell, Zynga, and King, 24 HIT Riga reminds us that indie dreams still thrive — especially when creativity meets strategy.