Building Corporate Identity, Image and Reputation in the Digital Era

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Place Branding: Connecting Tourist Experiences to Places

BUSINESS ENTITY-RELATIONSHIP MODEL: FOR INNOVATION, ENTREPRENEURSHIP AND MANAGEMENT

Business Strategies and Ethical Challenges in the Digital Ecosystem

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Design of Business: Why Design Thinking is the Next Competitive Advantage

Contemporary Issues in Branding

Ten Types of Innovation: The Discipline of Building Breakthroughs

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM): Edition 2

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

The Future of Labour: How AI, Technological Disruption and Practice Will Change the Way We Work

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

The IT Professional's Guide to Researching a New Industry

Entrepreneurial Innovation in the International Business of Tourism

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are, Edition 2

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

Creative Thinkering: Putting Your Imagination to Work

Marketing the e-Business: Edition 2