Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Undoing Project: A Friendship That Changed Our Minds

Religion and Consumer Behaviour in Developing Nations

Think Again: The Power of Knowing What You Don't Know

Entrepreneurship Marketing: Principles and Practice of SME Marketing, Edition 2

Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Made to Stick: Why some ideas take hold and others come unstuck

The Design of Everyday Things: Revised and Expanded Edition

Bullshit Jobs: A Theory

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Trust Me, I'm Lying: Confessions of a Media Manipulator

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often

20 Rules of Closing a Deal

Sam Walton: Made In America