Snapchat as an innovative service: An analysis
Mar 2017 · Aus der Reihe: e-fellows.net stipendiaten-wissen Book 2277 · GRIN Verlag
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About this ebook
Seminar paper from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1.0, Bocconi University, course: Innovation in Services, language: English, abstract: Throughout the paper theoretical frameworks discussed during the course "Innovation in Services" at Bocconi University will be applied to describe and analyse the development of Snapchat as an innovative service. In the following the characteristics of Snapchat, its innovative features and evolution are introduced. The paper includes an analysis of the sectoral competitive environment, the demand and how it has influenced diffusion of innovation as well as prospects. The company Snapchat Inc. was founded by Evan Spiegel and co-founders Robert Murphy and Reggie Brown in September 2011. Today, it delivers the most popular app among teenagers in the United States, and was valued by investors at $18 billion. In 2016, Snapchat Inc. changed its name to Snap Inc.. The evolution of Snapchat has gone from an instant photo messaging app to becoming a brand network, a marketing platform, as well as live stream media. In short, the platform has morphed into combining the best of social networks, magazines and television in an omni-entertainment app.
Ratings and reviews
3.2
8 reviews
mahesh ps
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April 17, 2017
Don't download it
14 people found this review helpful
Nitin Negi
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January 6, 2025
This is very good
Michelle Gasper
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October 5, 2017
Don't buy
8 people found this review helpful
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