Getting Hired: Crafting Your Purpose Brand's Proposition

CRAFTING YOUR PURPOSE BRAND'S PROPOSITION

(STRATEGY & INNOVATION)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Innovation Paradox: Why Good Intentions Fail

Progress, Not Products: Introducing Jobs Theory

Decoding The "Job To Be Done": Functional, Social, And Emotional Dimensions

The Art Of Job Hunting: Finding Unmet Opportunities

Listening Beyond Words: Understanding Customer Intent

Crafting Your Product's Résumé: The Job Spec Blueprint

Designing Unforgettable Experiences: The Heart Of The Résumé

Eliminating Obstacles: Making Adoption Seamless

The Uber Standard: Perfecting The Service Experience

Trust As Currency: The Role Of Reviews In Your Product Résumé

Earning A Premium: When Customers Gladly Pay More

The Purpose Brand: Becoming Synonymous With The Job

Building The Jobs-Focused Organization: Integrating For Advantage

Avoiding The Pitfalls: Keeping Your Eye On The Job

The Enduring Power Of Jobs Theory: A Path To Predictable Growth