Strategic International Management: Text and Cases, Edition 3
About this ebook
In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.
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About the author
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.
