Strategic International Management: Text and Cases
Jan 2011 · Springer Science & Business Media
Ebook
470
Pages
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About this ebook
Over the lastfew decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra company trade on total world trade, indicating the relevance of cross border value creation pro cesses. Courses on International Management have, thus, become an integral part of most management studies at universities today and dedicated Masters pro grammes on International Management have emerged in recentyears. Concept and Overview of this Book This book intends to give acompact overview of the most relevant concepts and developments in International Management. It takes the perspective of Multinational Corporations as Differentiated Networks. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. It is not designed as atraditional textbook or a collection of case studies, but tries to combine both. The book introduces the complex and manifold ques tions of International Management in the form of 20 lessons that give a the matic overview of key issues and illustrates each topic by providing acom prehensive case study.
About the author
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair for International Management and is responsible for the Master of Arts in European Business at the University of Fribourg.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair for Marketing and teaches International Marketing, Marketing and International Management at the University of Siegen and in different MBA programmes.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at Saarland University. He holds a Chair in Business Adminstration, with a focus on Foreign Trade and International Management.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair for Marketing and teaches International Marketing, Marketing and International Management at the University of Siegen and in different MBA programmes.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at Saarland University. He holds a Chair in Business Adminstration, with a focus on Foreign Trade and International Management.
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