Market Segmentation: Unlocking Marketing Success, a Comprehensive Guide to Market Segmentation
About this ebook
In the field of marketing, market segmentation refers to the practice of dividing a large consumer or corporate market into subgroups of consumers based on similar criteria. These subgroups of consumers typically include both present customers and future customers.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Market segmentation
Chapter 2: Marketing
Chapter 3: Marketing research
Chapter 4: Positioning (marketing)
Chapter 5: Perceptual mapping
Chapter 6: Consumer behaviour
Chapter 7: Psychographics
Chapter 8: Segmenting-targeting-positioning
Chapter 9: Target audience
Chapter 10: Industrial market segmentation
Chapter 11: Market intelligence
Chapter 12: Customer analytics
Chapter 13: Micromarketing
Chapter 14: Microsegment
Chapter 15: Target market
Chapter 16: Firmographics
Chapter 17: Precision marketing
Chapter 18: Marketing and artificial intelligence
Chapter 19: Demographic targeting
Chapter 20: Attitudinal targeting
Chapter 21: Psychographic segmentation
(II) Answering the public top questions about market segmentation.
(III) Real world examples for the usage of market segmentation in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Segmentation.
