Wine, Society, and Globalization: Multidisciplinary Perspectives on the Wine Industry

Name: Wine, Society, and Globalization: Multidisciplinary Perspectives on the Wine Industry
Rating: 3 (1 reviews)

G. Campbell · N. Guibert

Dec 2007 · Springer

3.0

1 review

Ebook

277

Pages

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About this ebook

This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy

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3.0

1 review

About the author

Gwyn Richard Campbell is a Canada Research Chair in the Department of History at McGill University. Nathalie Guibert is Professor of Marketing and Strategic Management at the University of Avignon.

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