The book explores how cultural practices, scientific discoveries, and strategic marketing have shaped toothpaste's development. Beginning with the fundamentals of oral hygiene, it progresses through the chemical properties of ingredients, a historical timeline spanning ancient civilizations to the present, and an analysis of marketing's influence on consumer preferences. This approach provides a comprehensive view, emphasizing that toothpaste is not merely a commodity but a reflection of scientific progress and societal values.
By examining archaeological findings, historical texts, scientific studies, and even patents and advertisements, the book offers unique insights. It connects toothpaste to broader fields like chemistry, archaeology, and consumer culture, making it valuable for anyone interested in history, science, or personal care. Ultimately, it empowers readers to make informed choices about their oral health by understanding the hidden facts behind this familiar product.