Applying Business Intelligence and Innovation to Entrepreneurship
About this ebook
Applying Business Intelligence and Innovation to Entrepreneurship brings a definitive solution to academicians, researchers, and students who seek a comprehensive understanding of the dynamic interplay between entrepreneurship, business intelligence, and innovation. By dissecting various types of organizations, from small and medium-sized enterprises (SMEs) to technology-based startups like Fintech, digital marketing, and community-driven initiatives, this book paints a vivid picture of the entrepreneurial ecosystem. It delves deep into the symbiotic relationship between local wisdom and innovation, shedding light on how entrepreneurs can seize opportunities presented by disruptive and unpredictable phenomena.
About the author
Parinya Nakpathom is Dean of Burapha University International College and Instructor of Holistic Health and Wellness Management. He earned Bachelor's Degree in Arts (Thai) from Burapha University in 2005, followed by a Master’s Degree in International Hospitality and Hotel Management from the University of Western Sydney, Australia in 2008. In 2018, He has completed his Doctoral Degree in Management from Silpakorn University, Thailand. Since 2012, he has been contributing to academia as a lecturer at Burapha University International College. In 2021, he was appointed as an assistant Professor in Business Administration. His research interests encompass Tourism, Hospitality, Service, and Tourist attraction. Over the years, he has had the privilege of being a guest speaker more than 100 times in public organizations, private companies, and universities, both in Thailand and abroad.
I believe that "Doing what I love, success will follow". I am passionate about marketing research, planning, finding solutions, creative thinking and teaching, these have created a variety of career paths for me. I am now a lecturer in the University, a business & leadership consultant, public speaker of several events and also an author. My specializations : International Marketing Communication/ Digital Marketing Strategy Planning/ Marketing Research /Leadership & Organizational Management
Krittipat Pitchayadejanant is a lecturer in Logistics Management, Burapha University International College. His research interests are in business data analysis, especially advanced statistical analysis applied to hospitality and tourism, logistics management, and marketing. He teaches in Operational Research in Logistics management, Multivariate Analysis and Business Data Analysis.
Siwaporn Kunnapapdeelert is an instructor of Smart Logistics and Supply Chain Management.
[Editor]
