Global Perspectives on Soft Power Management in Business
Kankaew, Kannapat
Oct 2023 · IGI Global
Ebook
536
Pages
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About this ebook
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services—a concept encompassed by soft power.
This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry.
About the author
Kannapat Kankaew is currently an Assistant Professor at Burapha University International College. He received Doctor of Public Administration majoring in Human Resources Management. Before his 12 years as an academic professional, he worked in the aviation industry for over 10 years. He has published and participated in International Conferences reputed journals. He also published chapters in edited books, being a books editor, and examiner for Ph.D. and Master students in both national and international institutions. And he was dedicated as an editorial board, associate editor, and reviewer for various domestic and international journals. [Editor]
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