Privacy, Trust and Social Media
O ovoj e-knjizi
Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
O autoru
Joanna Paliszkiewicz is a Professor and the Director of the Management Institute at the Warsaw University of Life Sciences, Poland.
Kuanchin Chen is a Professor of Computer Information Systems and the Director of the Center for Business Analytics at Western Michigan University, USA.
Jerzy Gołuchowski is a professor and Dean of the Faculty of Informatics and Communication at the University of Economics in Katowice, Poland.
