Stakeholder Wellbeing and Value Creation
About this ebook
Particularly, this book provides a synthesis of research perspectives on value creation and stakeholder wellbeing through a collection of chapters from scholars in this area. It synthesizes research perspectives on value into three categories – firm-focused, customer-focused, and community-focused. In doing so, this book presents novel insights through these lenses and highlights best practices in ensuring stakeholder wellbeing.
Responding to the rapidly changing business landscape where stakeholders are more connected, accessible, and informed than ever before, many firms are interested in creating value for all and in the process ensuring stakeholder wellbeing. This book will appeal to research scholars, practitioners, consultants, and managers looking to seek new insights and understanding on value creation.
Contents:
CHAPTER 1. PERSPECTIVES ON STAKEHOLDER WELLBEING AND VALUE CREATION - Bharath Rajan, Uday Salunkhe, D. N. Murthy
CHAPTER 2. INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOUR AND THEIR IMPACT ON BRAND EQUITY - Abhinandan N, Manasa K, Kiran G
CHAPTER 3. ATTITUDE TOWARDS FEMALE ROLE PORTRAYAL IN ADVERTISING AND ITS IMPACT ON BRAND IMAGE & PURCHASE INTENTION: LINKAGES WITH FEMININE ROLE ORIENTATION - Shraddha Shivani, Evelina Sahay, Somnath Mukherjee, Sadiya Fatima
CHAPTER 4. DETERMINANTS OF PURCHASE INTENTIONS TOWARDS GREEN MOBILES – AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR (TPB) - Deepa Rohit
CHAPTER 5. PREDICTING CONSUMER DECISIONS USING MODIFIED TEMPORAL MOTIVATION THEORY - Pranav Manjunath Bhat, Priyanshu M, S Shruti, Madhav Murthy
CHAPTER 6. MARKETING 4.0: EMERGING TECHNOLOGIES THAT ARE REFINING DIGITAL MARKETING - Fathima Raj Kilimas, Ashish Chandra, Narendra Rustagi
CHAPTER 7. MARKETING GAME CHANGERS: CAPITALIZING THE MICRO-MOMENT THROUGH AUGMENTED REALITY - Uday Salunkhe, D. Narasimha Murthy, Vijaya Kumar. B.
CHAPTER 8. EXPLORATORY STUDY ON VALUE CREATION ALONG THE SUPPLY CHAIN OF ELECTRIC VEHICLES: AN OPINION MINING APPROACH - Dakshina Murthy R.A, Madhumita Guha Majumder, M. Khurrum S. Bhutta
CHAPTER 9. VALUE CREATION FOR VENTURE CAPITAL-BACKED FIRMS BY AVOIDING THE.. LIKELIHOOD OF MORAL HAZARDS - Vandana Panwar, Christopher Erickson, Alan Tupicoff
CHAPTER 10. APPLYING BEHAVIOURAL ECONOMICS TO BRING IN SOCIAL TRANSFORMATION: RURAL SHORING FOR STAKEHOLDER WELLBEING - Vikramaditya Kanodia and Rima Ghose Chowdhury
About the author
Prof. Dr. Uday Salunkhe heads S.P. Mandali’s Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool) as its Group Director. An ‘Edupreneur’ and ‘turnaround specialist’, Dr. Salunkhe’s passion for leadership, design thinking and innovation has helped WeSchool carve itself a niche in space of management education. He has distinction of being recipient of the prestigious Eisenhower Fellowship, USA which identifies, empowers and links leaders across the globe. He is actively associated with universities and corporate at national and international level.
Prof. Dr. D.N. Murthy, Professor in Marketing area, has more than 23 years’ experience in the Teaching, consulting and research. Post his Ph.D. in Strategic Marketing Management from Bangalore University, he has pursued his Post-Doctoral Research from Fosters Business School, University of Washington, Seattle, USA. With the long years of experience in industry and academia, he has been a consultant for United Nations Industrial Development Organisation (UNIDO) in implementing Business Clusters Project concept in India for machine tool SMEs. He has conducted several MDPs for leading corporates like Apple Inc, Rockwell Automation, Videocon, Emerson engineering among others. He is a regular faculty trainer in the areas of strategic marketing. He has conducted several FDPs in top rated Universities in India and abroad. He was the Dean / Director at IFIM Business School and Kirloskar Institute of Management Studies. He has visited prestigious Universities like Ecole De Grenoble (France), University of Ohio (USA), Howard University (USA), Malardalen University (Sweden) on academic assignments. He has widely traveled to USA, Canada, Germany, France, Finland, Denmark, Sweden, Netherlands, Belgium, France, Switzerland, Thailand, Srilanka, Bangladesh, Nepal and Malaysia. On a faculty exchange program, visited MDU, Sweden and engaged couple of courses.
Prof. Bharath Rajan is the Associate Dean, Research at WeSchool, Mumbai, India. He received his MBA from Georgia State University, Atlanta, USA. He has published in business and marketing journals such as the MIT Sloan Management Review, California Management Review, Journal of the Academy of Marketing Science, Journal of Business Research, Psychology & Marketing, Journal of International Marketing, International Marketing Review, and Industrial Marketing Management, among others. His current research interests include customer engagement, marketing strategy, and new-age technologies.
Dr. Vaishali Patil, Professor and Senior Associate Dean, Research and Publications and IT has more than 21years’ experience in teaching and research. Post her MCA, MHRDM and MPhil, she pursued her doctorate in “Risk Management in Software Projects – An Analytical Study” and owns the copyright of her thesis. Approved as a Ph.D. Guide at the University of Mumbai. She has received number of Research grants from Ministry of Earth Science, ICSSR, University of Mumbai, AIMS etc. She has 24 research papers published in National and International Journals. Her research interest area is Management, IT and Social Sciences. She has received Ramaswamy Aiyar Best young teacher award by AIMS. My substantial contribution to towards the concept and design of the research methodology. Wrote Literature review and identified the research gap. Subsequently collected the data and helped in writing the paper.
