Professor Ahmed Bounfour is holder and coordinator of the European Chair on Intangibles at Université Paris-Saclay and Research Director with RITM research group. He is a leading researcher in digital transformation and intangibles. Professor Bounfour is the scientific director of the World Conference on Intellectual Capital, co-organized by the UNESCO and the European Chair on Intangibles. He is series editor of Springer Briefs in Digital Spaces and author of several books and papers on intangible assets valuation and innovation policy and strategies.