Dr. Sayak Pal

Assistant Professor, Department of Journalism and Mass Communication, School of Media and Communication, Adamas University, KolkataDr. Sayak Pal works as an assistant professor at Adamas University, Kolkata. He has a PhD in Media and Communication from Symbiosis International (Deemed University), Pune, a PGDM from the Institute of Engineering and Management in Kolkata, and another master’s degree in Mass Communication and Journalism. He has also qualified UGC-NET in Journalism and Mass Communication. Earlier, he was associated with the NSHM Knowledge Campus in Kolkata, Ramoji Krian Universe in Hyderabad, Symbiosis School of Media & Communication in Bengaluru, and Amity University in Kolkata. He has had a brief industry stint spanning roughly around four years. He is a research enthusiast and has published his research in SCOPUS-indexed, WOS, and UGC care-listed journals, along with book chapters with international publishers (Routledge and Taylor & Francis) and several peer-reviewed journals. He also has four edited books in his list that are available on Google Books, Amazon, and Flipkart. His areas of research interest lie in advertising, sustainable communication, consumer psychology, and media economics.