Dr. Sayak Pal

Sayak Pal, a management postgraduate from the Institute of Engineering and Management in Kolkata, also holds a postgraduate degree in Mass Communication and Journalism. He works as an Assistant Professor in the Department of media science, School of Media and Communication at Adamas University in Kolkata. Earlier, he was associated with the NSHM Knowledge Campus in Kolkata, Ramoji Krian Universe in Hyderabad, Symbiosis School of Media & Communication in Bengaluru, and Amity University in Kolkata. He has had a brief industry stint spanning roughly four years. He is UGC-NET qualified and is pursuing his Ph.D. under the Faculty of Media & Communication at Symbiosis International (Deemed University) in Pune. He is a research enthusiast and has published his research in SCOPUS-indexed and UGC care-listed journals, along with book chapters with international publishers (Routledge, Taylor & Francis) and several peer-reviewed journals. His area of interest in research, development, and study lies in Advertising, Sustainable communication, Consumer psychology, and Media economics.