Sheena Iyengar

SHEENA IYENGAR is the S.T. Lee Professor of Business at Columbia Business School and one of the world's leading experts on choice. Her research explores the psychology of decision-making, addressing how humans face challenges in a world where they are inundated with options. Her first book, The Art of Choosing, was shortlisted for the Financial Times and McKinsey Business Book of the Year Award. Her research is regularly featured in media, such as The New York Times, The Washington Post, The Wall Street Journal, The Financial Times, Newsweek, The New Yorker, The Economist, The Atlantic, Time, Bloomberg Businessweek, CNN, CNBC, CBS, BBC, and NPR. And, she has appeared on television programs, including The Daily Show, The Today Show, and Fareed Zakaria GPS. In 2002, Iyengar received the Presidential Early Career Award for Social Scientists. Iyengar frequently speaks to audiences that range from Fortune 500 companies and nonprofits to government bodies and medical institutions around the world. Collectively, her TED talks have received more than 5.5 million views.