e& UAE

4.7
303K reviews
10M+
Downloads
Content rating
PEGI 3
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About this app

Get e& UAE app – convenience at your fingertips
A one-stop shop where you can manage multiple accounts, recharge, pay your bills, subscribe to add-ons, renew your emirates ID registration, avail exclusive online offers and much more with 24/7 live online chat support.
Postpaid Plans
Enjoy an exclusive 25% discount on Freedom Plans. Benefit from unlimited data, international minutes, and a complimentary STARZPLAY subscription. Get a free SIM card with the option to choose an eSIM. Unlock these special postpaid offers exclusively on the e& UAE app.
Prepaid & Recharge
Purchase your prepaid plan through the e& UAE app and receive a complimentary SIM card. Enjoy an exclusive 15% bonus cashback on every recharge, available only with the e& UAE app.
Add-ons
Power your mobile plan with e&'s selection of call packs, roaming offers, and data packages. Choose from a variety of data, voice, combo packs, and exclusive TV and calling offers to suit your lifestyle.
eLife Home Internet
Experience comprehensive home internet with e& Wi-Fi plans. Enjoy up to 30% off on fibre home plans with 1Gbps speed, TV channels, and free Amazon & STARZPLAY subscriptions. Change your existing eLife plans to stream live cricket and FIFA and enjoy high-speed internet at 1Gbps, with our newly launched packages. Enjoy free installation (worth AED 199) when you purchase online.
Home Wireless
Enjoy unlimited data with our easy Plug-n-Play 5G router. Benefit from premium subscriptions to STARZPLAY and GoChat. Experience the convenience of free delivery within 24 hours* with our 5G Home Wireless packages.
Devices
Download e& UAE app to get the latest deals on smartphones, laptops, tablets, speakers, headphones, and gaming consoles with guaranteed FREE 24-hour* delivery and pay in easy instalments for up to 36 months.
Smart Home
Build your smart home with our exclusive offers on smart home devices with 3 months free on home control service. Download e& UAE app to buy our state-of-the-art smart home devices delivered to you for FREE within 24 hours*, with easy payment plans of up to 36 months.
Insurance
Protect yourself and your loved ones by purchasing an insurance policy with the best quotes from companies trusted by e&.
Deals for you & make your own offer
Unlock exclusive addon deals specially curated for you at best price and many other free offers on e& UAE app. Also, make your own offer with the freedom to customize data, calls and roaming allowance as per your convenience only at e& UAE app
Unique Offers and features
• Invite a friend and get 500MB FREE data
• 15% Cashback credit on recharge
• 25% off on freedom plans and STARZPLAY subscription with postpaid plans
• App exclusive add-on deals
• FREE eSIM activation with UAE PASS
• Family plan - 10GB data for free and data sharing feature
• FREE SIM with prepaid plans
• Free subscriptions with postpaid entertainment packs
• 3 months free - Home control service
• Subscribe to data packs, voice packs, roaming add-ons with multiple payment options
• Migrate from a Prepaid to a Postpaid account on the app anytime
• Hassle-free relocation of your home internet connection with the online Home Move feature
• Enjoy FREE installation & delivery within 24 hours on all online orders.

By allowing the Accessibility Service API permission, you permit our Save & Grow Extension to scan and access data. We do this to enable you to save money when you are shopping on your favorite brands in your web browser.
Updated on
29 Jul 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
No data collected
Learn more about how developers declare collection
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.7
299K reviews
Samash Nathu
10 October 2024
Mostly it's just a very annoying advertising platform. Functions like top up and other services are not central as they should be. Instead, the space is given over to ads and promotions. Plus, it doesn't work well - keeps logging me off, slow to respond, etc.
76 people found this review helpful
Did you find this helpful?
e& UAE
14 October 2024
Apologies for inconvenience caused. Your feedback is important to us and helps us grow. To help you with the issue, try reinstalling the app and check if the issue is fixed on your end. If the issue persists, you can live chat with our customer care representative from the ‘Support’ section. (www.etisalat.ae/selfsupport) to get prompt assistance.
Yacine Alpha
24 July 2025
Updated review (previous one was 1 star review) only because of the fact you can't access the app if there's an update and how it was a pain in some urgency situations, other than that the app is amazing The first update that they released, I could open the app, and it felt amazing that they changed this, and that they listen to feedback. Now you can use the app and then update it whenever you're free and have WiFi access or enough data. Cheers to all the developers..
30 people found this review helpful
Did you find this helpful?
e& UAE
11 June 2025
Dear Customer, your feedback is important and helps us to improve our services. For further assistance, go to our support section (www.etisalat.ae/selfsupport), open a live chat to speak to a customer service representative and file a complaint to quickly resolve the issue you encountered.
Lewis Hague
18 July 2025
I have uninstalled and reinstalled the app, but I can not use the 'Tech Support' page. accessing this would help when my wifi isn't running well, which seems to be 80% of the time. other than that, the app is fine
4 people found this review helpful
Did you find this helpful?
e& UAE
21 July 2025
Dear Customer, your feedback is important and helps us to improve our services. For further assistance, go to our support section (www.etisalat.ae/selfsupport), open a live chat to speak to a customer service representative and file a complaint to quickly resolve the issue you encountered.

What's new

Discover the latest updates to the e& app, designed to make your experience smoother, faster, and more personalized. Here's what's new:
· Home Plan Upgrades: Shopping for your home plan has never been easier! Upgrade your plan in just 4 simple steps—quick, hassle-free, and tailored to your needs.
· Product Recommendations: Enjoy personalized recommendations for the latest accessories based on your available Smiles Points, helping you make the most of your rewards.